The brief was… “We have no money; we are in trouble with built-in navigation systems, and we need to use our positioning to be sold to a major car manufacturer." A classic brief, eh?
We scripted a simple idea, shot it ourselves and used the film to help demonstrate how we know journeys better than any existing system in the auto industry.
Less than 6 months later, a major auto part supplier paid over £700million to acquire TomTom.