Mat Fox and Ian Thomas are a classic advertising partnership: writer and art director.
Mat is the copy-led Creative Director. With more than twenty years across agencies including AMV, BBH, Mother, Ogilvy, Fallon and TBWA, he specialises in turning strategy into clear campaign ideas that work across film, social and digital.
His work for brands such as PlayStation, Adidas, Nike and Heineken has earned international recognition, including a BAFTA for Nike Kinect Training.
Ian is the visual half of the team. An experienced art director with a strong instinct for design, storytelling and craft, he shapes how ideas look, move and live across different media.
From campaign visuals to film direction and brand worlds, Ian focuses on creating work that is distinctive, well-crafted and built to hold attention.
Together they work the way advertising has always worked best: writer and art director, building clear ideas that are visually striking, culturally aware and designed to travel across modern media.
