Sometimes you just experience something that inspires. Feeding my kids one night set off a chain of events that led to a single script that I filmed myself in a friend’s apartment.
I took it to a client who just laughed and bought it outright on the spot.
It aired across 14 states in America as a test, raising sales by over $7million in 8 weeks.
The judges at D&AD and the NY Art Directors Club liked it too.