Qatar’s state-backed telecom Qtel wanted to expand beyond its domestic identity and speak to audiences from North Africa to Indonesia.
The solution was a new name: Ooredoo, an Arabic phonetic expression meaning “I want.”
We unified 17 telecom brands under one identity and launched it across every channel: TV, digital, sponsorships, retail and airport takeovers.
The impact was immediate. The brand reached 118 million customers, revenues exceeded $9.3 billion, and brand value rose sharply after the rollout.
Ooredoo entered the world’s top 100 telecom brands, with a market value of 45 billion Qatari Riyals.
