Tasked with the challenge to make midweek Champions League Football more exciting through the Heineken brand.
Fans watched the football on TV while playing StarPlayer in real-time on either desktop or mobile. To score points, players anticipate events unfolding on the pitch live and make decisions on what will play out over the next few seconds.
This type of live response game had never been done before - especially not on a mobile phone.
Heineken StarPlayer was a first in social media multi-platform gaming as it transformed TV into a social interactive experience for football fans.
The game tapped into the competitive banter of the fans by creating a live, competitive, social TV game experience that can be played from home, the pub or even in the stadium itself.
168,000 downloads in the first week. 3.5 million overall during the UCL