BRIEF
With sustainability at its core, E.ON Next wanted to understand how climate change is affecting young people.
With sustainability at its core, E.ON Next wanted to understand how climate change is affecting young people.
The research was stark.
58% of Gen Z feel overwhelmed by climate pressure.
Half of psychiatrists report young patients struggling with environmental anxiety.
As an energy provider, E.ON Next recognised it had a role to play. Not only in tackling climate change, but in helping young people manage the growing emotional weight of it—a feeling now widely known as eco-anxiety.
SOLUTION
We created a campaign that addressed eco-anxiety directly. First, by helping young people recognise and understand what they were feeling. Then, by offering practical ways to manage it.
Partnering with Acast, we launched a podcast series exploring eco-anxiety through honest conversations with hosts and experts. Alongside these, we produced guided episodes featuring meditation and sound therapy designed to reduce stress and restore calm.
