The Apple Parody. Riding the cultural wave of Apple’s iconic “Get a Mac” campaign, we created a deliberately cheeky homage.
Same stripped-back style.Same sharp dialogue. Even copy that nodded knowingly to the original.
The resemblance was obvious, and that was the point.
Apple’s campaign itself became one of the most recognisable tech campaigns of the 2000s, generating hundreds of millions of views online and running over 60 variations across TV and digital.
Our version leaned into that cultural momentum. The closer the parody felt, the louder the reaction.
Apple hated it.
Which meant we’d probably got it about right.
Which meant we’d probably got it about right.
